Saturday, 7 January 2017

Heart Touching Social Advertisements

When we are watching Television and ad break creeps in, our hands automatically stretch to remote control and channel gets changed. Though we feel commercial breaks are nuisance or 'Kabab Mein Addi', many of us enjoy watching few commercials for the creativity involved in them. Advertisements have to grab our attention within minutes or seconds duration and it is really challenging for Copy Editors or Ad Directors to achieve this goal. Ads like "Men are Men" titled Imperial Blue product grab our attention for the humorous depiction. There are many Ads that grab our attention for the social values that they portray. Recently I came across a portal on Social Awareness having huge collection of such Social Awareness advertisements with a pinch of humour too in them. Compilation of 40 Social Advertisements is an excellent portal having images of ads depicting social concern effectively a must read one for all of us.
Let me share few of them in this post and rest you can follow up in the above  mentioned link.
Don't Drink and Drive

Color of Skin should not determine Future
This ad spreads message of "STOP VIOLENCE", by avoiding drink and drive. A message often ignored by youth and this year's New Year Celebration in Karnataka alone had 7-10 Deaths due to drink and drive cases were reported.
Smoking: At 42 Age She looks like 84!

This Ad is about Health Hazards due to smoking, which portrays that By Smoking you look like 84 at 42nd Birthday. So, Smoking causes Premature Ageing.

Next one is from Bangalore Traffic Police, advising commuters to not use phone while driving. Here is the pic of the same:

Don't Drive With Mobile in Ears
Bangalore Traffic Police have taken excellent steps with respect to creating awareness about safe-driving by pooling celebrities like cricketer Rahul Dravid as their ambassador to spread safety message among citizens. 

Dravid about Road safety
Pollution is killing our cities, particularly third world cities have become graveyards, yesterday it was Beijing, Today it is Delhi tomorrow it will be Bangalore. Here is an ad that depicts Air-pollution fabulously:


Pistol Shape Chimney, Depicting AIR Pollution Kills



Who doesn't use Social Media, Big columnists to small writers, bloggers, politicians to celebrities every one of us have our presence in Social Media. But here is a heart touching advertisement that portray meaningfully LIKES that we give with thumbs-up in Social media is not sufficient safe life, life saving requires action from our end, which can be done Physically not virtually. 



More Than virtual 'LIKE'- Action on ground is desired!

The Next one is about extinct of various species from this Mother Earth that is happening due to selfish motive of Man, yes one after the other many species are getting entry in the book of Dinosaurs. The next Ad clearly depicts the difference between Shark's presence in ocean and it's total absence from ocean.



Frightening Versus More Frightening!

Friends, Don't you agree that advertisements created in media have  a greater impact on society if they portray Social Concern?! My heart felt thanks to all creators who have visualised and created such Socially meaningful Advertisements for all of us.  



ಲಾಸ್ಟ್ ಸಿಪ್
ಕಲೆಗೆಮಾಧ್ಯಮದ ಅಂಗಿಲ್ಲ ತಮ್ಮಾ ,
ಕಲೆಗಾರ ತಾನೇ ಕಲ್ಲನ್ನು ಶಿಲೆ ಮಾಡಬಲ್ಲ ಚತುರತೆ ಹೊಂದಿರುವವನು ?!











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